Jef Sewell is a filmmaker, entrepreneur, and creative executive whose work bridges art and infrastructure. As founder of Amplifier and Despair, Inc., he’s built acclaimed brands known for sharp design, satire, and cultural insight. As director, producer and visual designer for Two Birds Film, Jef and his wife’s films have premiered at Sundance, Berlinale, SXSW, Hotdocs and hundreds of other festivals. His work explores the intersections of technology, commerce, and human meaning. As President and Chief Creative Officer of Alder Tree Studios, Jef leads our development of bold, original stories grounded in pre-algorithmic priorities.